From Gillette to Jamba Juice: How to Lead Iconic Brands with Empathy, Purpose & Integrity

Love Jamba Juice? You can thank our guest James D. White who, as the brand’s former chair, president and CEO, helped transform a small smoothie shop into a global lifestyle brand in just three years. With an impressive resume working at some of the world’s most well-known brands—Gillette, Safeway, Coca-Cola, Nestle, and 17 boards including The Honest Company—we talk about how to lead iconic, global brands with a values-based, people-first strategy.   James’ recent book,Anti-Racist Leadership: How to Transform Culture in a Race-Conscious World, which he co-authored with his daughter Krista, focuses on anti-racist leadership and DE&I from both a C-suite and Board perspective as well as a millennial one. It’s an episode about equity, empathy, lifelong learning, and taking action for social change, with valuable takeaways for leaders at all levels.   To hear more about purpose-driven leadership and diversity, equity and inclusion, check out these Redefiners episodes:  From Harvard to Hollywood: A Conversation with Debra Martin Chase  From Corruption to Transformation: The Rebirth of a Global Conglomerate with Joe Kaeser  Leadership Lessons from the Field with Troy Vincent   BIO: James D. White is the former chair, CEO, and president of Jamba Juice; a Board Director, and author of Anti-Racist Leadership: How to Transform Culture in a Race-Conscious World.   James has more than 30-years-experience revitalizing some of the world’s leading brands. In talks, he shares personal insights on how to build strong bridges between the boardroom and the shop floor and why investing in your workforce is key. A passionate champion for diversity, equity, and inclusion, he takes audiences on his journey as a Black executive who “never had one promotion based on potential”— beginning with learning the ins and outs of effective leadership at Coca-Cola before moving into executive roles at Safeway, Gillette, and Nestle-Purina Petcare, and then taking on his most ambitious challenge: refreshing Jamba Juice from smoothie shop into global lifestyle brand in just three years.    James draws from his time spearheading successful turnarounds and growth at top companies to provide real-life examples of how effective leaders overcome challenges, engage their employees, and instill a sense of purpose and belonging in their people to create winning cultures.