Ep 7: What is Content Marketing and Why is it Important?

In this episode Matt Alder talks to Mervyn Dinnen Content Marketing Expert for HR and RecruitingThe importance of content marketing has risen significantly in the last two years, however it is still under used in the Recruiting and HR space. In this interview Matt and Mervyn discuss just what content marketing is and how it can be used for recruiting, employer branding and customer engagement. Mervyn shares what is working and gives us his 7 tips for producing great content. They also discuss the current state of Social Recruiting as well as Poldark and Kittens…… Subscribe to the Podcast in iTunes