Combat Summer Fitness Marketing With These 4 Strategies!

"Do this bikini body workout before it's too late." "Get shredded for summer," "Lose 10lbs for a rockin' beach bod." You know the drill. As soon as the weather starts to turn, fitness companies start trying to scare you into believing you’re not good enough and you need x/y/z program or diet or product in order to be worthy of enjoying yourself at the beach.It's all garbage! But today we want to give you more than just our opinion on the matter, and actually provide some strategies for how yo...