Chloe Franses (Founder of Franses) & Andrew Thomas (Digital Transformation Coach)

Thanks to BSPHN for hosting this podcast. The BSPHN's annual conference is coming up on 9th-11th February 2021, and will showcase the efforts of behavioural science and public health towards COVID-19. Free for members, or the same price as an annual membership cost.This week Stu is joined by two PR and Marketing experts; Chloe Franses and Andrew Thomas.Chloe's experience extends from working as head of creative relationships at Amnesty International, to building authenticity for brands such as Formula E, and individuals such as Idris Elba.  Andrew is a commercial marketer and works in transformation, helping  individuals to thrive in the new digital economy.  The three look at how marketing and PR has changed over time - the world that Saatchi & Saatchi were working in, the persuasion  that was used, and how different the world is now with more transparency, and more competition for attention. They also discuss how the aims of PR has changed, from helping brands and organisations to 'not look bad' to showcasing how they create real social value not only for commercial profit for themselves, but to genuinely benefit the community. Using examples of the oil & gas and fashion industry and how audiences are more challenging of brands, and trends like 'green washing' led to the need to demonstrate better values.Chloe shares her experience of the power of celebrity endorsement and how it can tap into people's identities in a way that organisations cannot. Andrew expands on this notion of identity, driving brand loyalty throughout life.When looking at what healthcare can learn from marketing across industries, they explore that health messages are explained in a rational way even though people are often irrational in decisions around their health. They examine how this can be better aligned through simplicity, and a focus on who delivers the message. For example, the difficulty in undoing the glamourised imagery of smoking (even with the Suffragettes and torches of freedom) in order to encourage people to quit for their health. Contacts:Chloe Franses: Instagram, LinkedIn & website.Andrew Thomas: LinkedIn Stu King: Twitter, LinkedIn, Stu's Blogs

Om Podcasten

Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world to help change the public’s health, for good. The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing.Each month, Stu King (BSPHN Committee Member and founder & CEO of behaviour change specialists BeeZee Bodies) and Dr Tiago Moutela (Head of Behavioural Science at BeeZee Bodies), interview professionals from the worlds of public health, academia and industry, who are using behavioural science to help change people’s lives. We have episodes featuring: - Professor Jim McManus - Co-founder of the BSPHN & Director of Public Health, Hertfordshire County Council, UK - Dr Amy Bucher – Behavioural Scientist at MadPow, Boston, USA - Dr Nick Cavill – Quasi-academic and Director of a Public Health Consultancy, UK - Professor Chris Armitage – Professor of Health Psychology, University of Manchester, UK - Rich Sheridan – CEO and Chief Storyteller at Menlo Innovations, Ann Arbour, USA- Dr Justin Varney - Director of Public Health at Birmingham City Council, UK - Mike Kelly - Visiting Fellow at Cambridge University Institute of Public Health, UK - Wendy Wills - University of Hertfordshire- Kim Roberts - HENRY We have some great guests in the pipeline from across industry, public health and academia and from across the world, including: - Samuel Salzer - Habits Weekly, Sweden - Tim Chadborn - PHE Behavioural Insights Team Subscribe now!