31. Leigh Caldwell, Founder of the Irrational Agency

Send us a text A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do… This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include. The power of stories in gathering rich insightWhy it’s essential to have rigour behind storytelling research methodologiesWhy...