UNDERSTANDING INFLUENCER MARKETING

Tips on understanding influencer marketing with Rev Ciancio

I used to write one of the world's top three hamburger blogs and now I run four food Instagram accounts
If you engage with an influencer or share something on their Instagram account or their YouTube page about your service or product there's no ad blocker for that.
I think the first thing that you really need to think about if you're going to put together an influencer marketing program is what's your goal?
Where does influencer marketing fit and when is the right time to do it?

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UNDERSTANDING INFLUENCER MARKETING

I think the first thing that you really need to think about if you're going to put together an influencer marketing program is what's your goal?

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Doug: Well, welcome back, this is another episode of Real Marketing Real Fast. So today we've got a really exciting episode lined up for you, but it does come with a warning. You must have eaten shortly before this episode or you're going to be very hungry when we're done. My guest today is David, or they call him Rev Ciancio. He is a digital marketing expert, but he is also a food blogger and a food influencer on social media in New York City. So we're going to talk a little bit about food, the hamburgers, bacon, but most importantly we're going to talk about influencer marketing. What is it? How does it work? How do you get started? What does it cost, and is it a fit for your business?

Now, in terms of Rev's credentials, he serves as a director and an industry insight for a company called Yext where he works to ensure customer success as they deploy the Yext knowledge engine on behalf of their businesses. In his over 20-year career, he has managed business development, digital marketing, social media strategies for a wide variety of entertainment and hospitality companies. When he's not preaching the gospel of digital knowledge management, you can find this expert burger taster delivering and discussing virtues of what makes a truly great hamburger on his Instagram account @RevCiancio and hospitality and marketing tips on his blog. Without further ado, now that we're all suitably hungry and interested in influencing our marketplace. So I'm super excited to be talking to you today. Welcome to the Real Marketing Real Fast podcast.

Rev Ciancio: Doug, thanks so much for having me. I'm really excited to be here and talk with you today.

Doug: Well, I don't know what I was most excited about when I was looking at your bio and your background. Obviously looking from a business perspective what you do and your experience in business, in small business and with agencies and influencer and know I discovered this picture of you holding a burger with a big piece of bacon out of it and that led me to your Instagram account and I immediately got hungry. So do you want to share a little bit about your background and how you tie all those things together?

Rev Ciancio: Sure. Well, I'm going to say this to you and then to also any of your listeners who end up going to look at my Instagram account. I do not apologize for making you hungry. I clearly like food. I will talk about it a whole lot today during our interview. I think that food is something we can all relate to and actually, it's a really good way to sorta frame up marketing as can you talk about it through the means of food? Because we all eat every day and we appreciate food. But yeah, I started writing food blogs in 2004, 2005 just as a [inaudible 00:02:33] something on the side, something to scratch a creative itch I had.

And over time it sort of developed.