THE LONG TAIL APPROACH TO FINDING AND RETAINING CUSTOMERS

Tips on how to use a long tail approach to finding and retaining customers by Casey Graham

I promise you, if you have the long tail in mind, it will work and it is the key to finding and retaining customers
I learned that numbers matter...
To make sales, go where your audience is
On Social spend time connecting one on one with influencers, connecting with people, and add value to them.
The conversations that you have on a one on one basis inform scalable activity. The words that people use in your conversations become your marketing copy, the story that you tell
If you don't have a clear list of what you want out of life, fear is going to dominate your life
Two questions to ask: Number one, who are you? Number two is what do you want?
Take intentional action and be accountable

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THE LONG TAIL APPROACH TO FINDING AND RETAINING CUSTOMERS

I promise you, if you have the long tail in mind, it will work and it is the key to finding and retaining customers

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today, we're going to have a no fluff, no theory, just a practical talk about useful business tips because that's what Casey Graham's mantra is. Casey is a fired up entrepreneur with a tremendous passion for bringing value to other business owners. Casey's transparent and high energy leadership style have made him the go-to voice in the small business community, a real business growth expert. So whether it's running a failed credit card processing recovery pioneer Gravy, or hosting the seven-figure CEO podcast, Casey's message centers on helping business owners create profitably, valuable companies, crafting long-term plans to keep people paying you, bringing greater value to your business, and I know we all want to get paid for what we do. So I'd like to welcome Casey to The Real Marketing podcast today.

Casey: Hey, thanks for having me today, Doug.

Doug: Hey, super excited to talk to you and kind of dive into what you're doing. I mean, as a fellow CrossFitter and someone who's coming into our part of the world, we've got a couple connections going there. So tell me a little bit about your business experience, I mean, because you said you've been an entrepreneur for about ten years?

Casey: Yeah, so I'm just on my ten year anniversary of leaving a steady job, a job where they provide a paycheck every two weeks and you don't have to really think how that's going to happen. And I was just talking to somebody yesterday at an event, and she has a job and she just couldn't believe that I enjoy not knowing how it's going to work and how it's going to work out, those kinds of things, but I really, really love it. So it's been about 10 years. I started growing and sold three companies. One was an accounting company, accounting, and bookkeeping, one was in the church space actually, which was an education company for church leaders. Now, I'm in a company called Gravy, which does revenue recovery for subscription-based businesses. So it's been a wild ride.

Doug: So how does somebody go from ... How long were you in your original career before you moved? Like at one company?

Casey: Yeah. I was actually a pastor, believe it or not. And I wasn't a head pastor, I helped start a church. And so I was there for five years, and then at 27 is when I ... So I left college, 22 to 27, five years of being on staff at a church, and then jumped ship and started a company.

Doug: Well, that's a really ... I mean, there's a big difference between running a company and obviously workin...