SOCIAL MEDIA STRATEGIES TO INCREASE PROFITABILITY

Social Media strategies to increase profitability with Traci Reuter

I have just recently done a YouTube video, talking about how social media popularity does not equal profitability.
Reach is important and all those things are important, but the end of the day, it's got to be the right people.
We look at the customer journey, like what's the typical customer journey?
The only way to stay on top of the constant changes and be world-class is to just laser focus.
We start with the end in mind.
If you think out of every 100 people, two are going to buy, what are your plan and your strategy for the other 98?
If you're going to invest in marketing, then invest in utilizing all of the tools to the best of their ability, so you can increase your likelihood of growing your business, growing your profits, growing your bottom line.
That branding piece, even though we might not be getting a huge ROI upfront, long term, the ROI, it's amazing what we're seeing.
That whole concept of warming up your audience beforehand, it really, really can make such an impact when you're ready to pull the trigger on an offer.
You have to have a long game mindset for this to really work for you.

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SOCIAL MEDIA STRATEGIES TO INCREASE PROFITABILITY

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SOCIAL MEDIA STRATEGIES TO INCREASE PROFITABILITY

Social Media popularity does not equal profitability.

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Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today, I'm super excited to have Traci Reuter in studio joining us today. She is the Founder and the CEO of a company called Divine Social. She is passionate about supporting businesses in growing their brands through authentic, meaningful social media advertising. Traci has the uncanny gift for looking at any business's mission, vision, and message and mapping out the right social media strategy to get their brand in front of the right people at the right time.

I so enjoyed our conversation, speaking with somebody who has sales and marketing experience that's in the advertising space. She has 25 years of sales and marketing experience and she really knows her stuff when we start talking about high-level marketing strategy. Traci combined her tactical knowledge of social media advertising, so she can write the recipe for any brand’s success and hopefully, you'll enjoy the conversation as much as I did. She shared some of her greatest secrets behind mapping out your own powerful social media advertising strategy. With that said, I like to welcome Traci Reuter to the Real Marketing Real Fast Podcast today.

Well, hey Traci, I'm super excited to have you on the show today, so welcome to the Real Marketing Real Fast Podcast today.

Traci Reuter: Well, thanks for having me, Doug. I'm super excited to be here.

Doug Morneau: I was excited because when I was looking at your background before we logged on and when I first was introduced to you, I thought, “Wow, what an amazing story.” You're working in an area that I absolutely love, which is sales and marketing, but you're doing it from a paid point of view and not a strategy, how do I get more Facebook likes and followers? Do you want to just fill in the blanks a little bit on what your agency does and kind of what sets you apart from everyone else?

Traci Reuter: Yeah that's a great thing the way lead off with that. I have just recently done a YouTube video, talking about how social media popularity does not equal profitability. That's probably the biggest reason why my agency is what it is. I've been doing actually background in marketing, had a degree in marketing several years ago,