PROVEN WAYS TO IMPROVE YOUR WEBSITE CONVERSION RATE AND SALES

Tips on ways to improve your website conversion rate and sales with Justin Christianson

I'm in the conversion rate business, but to me, that's kind of a relative number. I look for the scalability and the sustainability of a company, and really just what's driving that audience.
When you come and look at it and actually break down the metrics, their homepage might be second or third on the list in terms of traffic but might be the biggest area of leverage. So they're focusing on the wrong visitor journey.
Your cost per acquisition, we'll see a 20% to 30% reduction in cost per acquisition without ever even touching the ads. Because we're just so focused on giving that visitor the best experience that we can on the site and giving them what they want, that it drives everything else.
So we look at things very holistically and try to optimize as a whole, but we generally will test separately on mobile and desktop.
We want to create that unique experience, and it's getting more and more so on the personalization aspect, that we're creating those unique experiences.
So answering the questions and building that relationship versus just saying, hey, you forgot something in your cart, here's 10% off, to help create a better lifetime and longterm customer versus just trying to get the sale day one.
We've got clients that even have separate sites, completely mirrored images of each other, that run in Canada versus the US because we just create a different experience based on that.
But really just get a 30,000-foot view of what the data is telling us and give you a bunch. And then we'll go through the user journey and pick out a couple dozen or so potential test ideas, and then just really go from there.
Some people think there's a magic theme out there that's going to fix all... That's going to convert like crazy. There's not.
Other bad advice is just thinking that there are best practices, which there aren't. There are ideas that might be ideal, but there aren't really any true best practices across the board. What works for somebody even selling the same exact thing will not necessarily work for somebody else.
That's the biggest thing, is there's a lot of people that are so close to their site and so close to their marketing that they can't see the forest for the trees.
The most exciting that I'm getting is people that are actually embracing the process of improvement.

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PROVEN WAYS TO IMPROVE YOUR WEBSITE CONVERSION RATE AND SALES

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PROVEN WAYS TO IMPROVE YOUR WEBSITE CONVERSION RATE AND SALES

I'm in the conversion rate business. I look for the scalability and the sustainability of a company, and what's driving that audience.

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Doug M: Well, welcome back, listeners. Welcome to another episode of Real Marketing Real Fast. Today we're going to talk about all things conversion, increasing your sales and profits by optimizing your website to make sure that you're responsive to what your visitors are looking for and what they're currently doing, whether it's an eCommerce site or a lead generation site.

Doug M: So joining me in studio today, I've got Justin Christianson. He is a bestselling author and he is the co-founder of a company called conversionfanatics.com. He's a self-proclaimed numbers junkie and a digital marketing veteran. He's a father, he's a husband, and as I mentioned, he's the number one bestselling author of Conversion Fanatics: How To Double Your Customers, Sales, and Leads, and Profits With A/B Testing. He's also the co-founder of Conversion Fanatics, which is a full-service conversion rate optimization company, helping companies like Burt's Bees, Dr. Ax,