MARKETING – HOW TO TURN YOUR BUSINESS AROUND

Tips on marketing and how to turn your business around with Phillip Stutts

The company needs to determine, are they going to win the marketing game, or is the marketing agency going to win the marketing game?
They want to show people they're authentic. I get that. I'm okay with that, but is it in alignment with their customers?
One of the lies I talk about in my book is that so many marketing agencies are out there demanding that businesses sign long-term contracts. That is the worst thing a business can ever do.
If you become a commodity in the eyes of your customers, or consumers, or clients, then you're vulnerable and replaceable.
How are you building personal relationships with your customers, your clients?
I just saw 99.9% of marketing firms taking advantage of businesses, and so I just said, "I've got to get this story out." 

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MARKETING  AND HOW TO TURN YOUR BUSINESS AROUND 

The company needs to determine, are they going to win the marketing game, or is the marketing agency going to win the marketing game?

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Doug: Well, welcome back, listeners, to another episode of Real Marketing Real Fast today, and we're going to take quite literally the fast part of the real marketing. In the studio today, I've got joining me Phillip Stutts, and I think you're going to love this interview. We're going to talk about how to not be a commodity, how to use your personal brand and build a personal relationship with people, and that will help you win big in the marketplace and not become a commodity. Now, Phillip is the author of a book called Fire Them Now. He's also one of the masterminds behind the curtain in the political marketing space. He has more than 20 years' experience in the political marketing, and his work with multiple Fortune 200 companies and has a couple decades of experience working on campaigns that contributed billions of dollars into political ad spend and over 1,000 election victories. He founded a media company called Go BIG Media in 2015, and he's won more than 30 prestigious awards for the work with U.S. senators, governors, and presidential candidates.

He has been interviewed and more than 200 times and national appearances on various networks, such as Fox News, MSNBC, CNN, and he's been lauded as one of the marketing geniuses by Fox Business and a political guru by ESPN. Looking at his background, I see that he's also been interviewed by Gary Vee, who I'm a fan of, and Jay Abraham, which is a marketing legend. I would suggest, sit back, tune in, take some notes, and at the end of the show, Phillip has also provided a couple of very generous offers for our listeners. Well, super excited to have you in a studio this morning, Phillip, and you've got such an awesome background. I think you can offer so much to our audience, so I just wanted to ask you, in addition to your bio in terms of the works that you've done politically and the book that you've published, is there anything else that you want to share with our audience?

Phillip Stutts: No. I'm just honored to be here today. This is a great podcast, and you provide value to your audience, and I hope I can deliver the exact same.

Doug: Well, one of the things that I know that you speak on is marketing agencies, and for a lot of our listeners, they, lots of times, they begin doing some work in-house, and then as their company grows, they need to outsource it, so what advice would you give people when they're starting to look outside and bring somebody else into their marketing mix to be part of the team?

Phillip Stutts: Yeah, it's a great question,