MAKE IT EASY FOR CUSTOMERS TO SAY ‘YES’

Tips on how to make it easy for your customers to say YES by Mark Smith

It's really important that we build a customer service that builds loyalty and generates five-star reviews.
Your business needs testimonials, case studies of paid proof of concept.  Proof must be contextual to their business.
Illustrate that whenever they have a conversation with you that they have an ever-expanding understanding of the solution.
You have to show them how you're going to work together.
Position your offer so it contributes to achieving multiple goals.
Keep in mind that almost every decision that somebody makes in a corporate environment is going to be weighed against the impact of their career.
When everything else is identical, price becomes a differentiator and our job is to make sure that nothing is equal.

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MAKE IT EASY FOR CUSTOMERS TO SAY 'YES'

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MAKE IT EASY FOR CUSTOMERS TO SAY 'YES'

Keep in mind that almost every sales decision that somebody makes in a corporate environment is going to be weighed against the impact of their career.

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Doug: Well, welcome back listeners, to another episode of Real Marketing Real Fast. Today I'm going to start my introduction just a little bit different. I want to re-do a couple of testimonials of our guests. It's been a pleasure to work with Mark each time we've had him involved in a joint project. He's one of the most creative and innovative people I know, always achieving great results on time and within the agreed budget. His one of the nicest guys I've ever met. I can't recommend Mark's work highly enough, and I would use him and his company again in a heartbeat. That is a recommendation from the regional manager of Dell. I had a chance to talk to Mark before we interviewed and connected with him in social media, and he is a really sharp guy. There's a ton of information we're going to share with you, but just a heads up, I'll give you a little bit of advance notice of one of the secrets that he's going to share. That is the seven Ps of risk reduction.

What are the seven things that you can do to help your potential customer or purchaser of your product or service reduce the risks of doing business with you? Move you ahead of your competitors and make it easy for them to say "yes." With that said, I don't want to take any more Mark's time. I'd like to welcome Mark Smith to the Real Marketing Real Fast podcast today. Well, Mark, I'm super excited to have you on the Real Marketing Real Fast podcast today. I just want to say thanks so much for taking time out of your schedule to talk to me and to talk to our audience.

Mark Smith: Doug, I'm delighted to talk to you. I'll do it anytime that you want.

Doug: Well, it's always fun to be in social media space and see who's really social. That's how you and I connected. I often say that it doesn't work because people are using it for broadcast, but this isn't the case between you and me.

Mark Smith: Right. You reached out to me and I said hell yeah.

Doug: Why don't you share with our audience before we get a deep dive on the topic? What your superpower is?

Mark Smith: Gladly. My superpower is helping entrepreneurs become executives. I help them shift from the entrepreneurial mindset. That is where you do everything. You can't do everything. You do, everything which creates a limit on your business to an executive where you do absolutely nothing. There's more on executives to think list than on their to-do list. That's a huge shift. I help people make that transition so they have the mindset, the skill set, and the toolset to run a business versus be the business.