LEAD GENERATION FOR CONSULTANTS AND ADVISORS

Lead generation tips for consultants and advisors with Tom Poland

It didn't matter how good I was as an advisor, as a consultant, if I didn't have fresh leads coming in I was going to be dead in the water like the world's best-kept secret.
The number one reason that marketing messages don't work is that they're mostly quite introverted.
The first thing is we want to get cut through and secondly, we want to motivate people to take action.
One is we need differentiation, two, it must be benefit rich, and three, it should contain specifics.
The major obstacle is a lack of focus that's caused by the diverse range of complex options that people are told that they have for lead gen.
The best audiences are other people's networks.
The best asset is the online meeting because it combines the oldest most successful marketing method in the world, which is speaking to groups of people.
You don't want a 100% conversion rate because you can't help 100% of the people.

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LEAD GENERATION FOR CONSULTANTS AND ADVISERS

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LEAD GENERATION FOR CONSULTANTS AND ADVISERS

It didn't matter how good I was as an advisor, as a consultant, if I didn't have fresh leads coming in I was going to be dead in the water like the world's best-kept secret.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today, we've got a real special guest for you if you're interested in generating leads for your business. Now, we had a great conversation. I think you're going to enjoy this. One of the things I really liked about Tom, is that Tom makes sure that he has some skin in the game. So, if you are interested in having new lead show up in your calendar every day of the week and having somebody else share the risk to make sure that happens, then I'd suggest that you listen in.

Tom is a best-selling author. He is the author of a book called Leadsology. It's a series that he started and he sold numerous businesses with multi-million dollar revenues. He tells me that he is voluntarily married to a pretty, little, German Frau who he affectionately refers to as the Bavarian bulldozer. They live quietly and happily in the sand next to the waves at little castaways beach in Queensland, Australia. I'd like you to join me in welcoming Tom Poland to the Real Marketing Real Fast Podcast today.

So, super excited to have you join us today, Tom. Thanks so much for taking time out of your day. Welcome to the Real Marketing Real Fast Podcast.

Tom Poland: Thanks, Doug, looking forward to it.

Doug: I looked at your background pretty extensively and through your websites and all your social media and you've got a very impressive background. But why don't you share with our listeners just a bit of the backstory of how you got going in your business and move us through to where you are today.

Tom Poland: Okay, well, the journey starts wow, close on 40 years ago now. Most of the time I've had my own businesses and the business I started when I was 24 years old, I figured out pretty quickly that I had to get leads coming in. And it didn't matter really how good I was as an advisor, as a consultant, if I didn't have fresh leads coming in I was going to be dead in the water like the world's best-kept secret.

What I did is I dug pretty deep and I invested in a lot of programs and courses and little books and did workshops and seminars. This is pre-internet of course. I admit I was flying around a lot all over the world and sitting at the feet of the great marketing masters as they were back then. And I'd come back and I'd implement. About two months later I'd wake up and have a look at my ba...