HOW TO USE PPC CAMPAIGNS TO IMPROVE YOUR INTERNET MARKETING

Tips on how to use PPC campaigns to improve your internet marketing from Kasim Aslam

I think the Google ecosystem is the most valuable, it's also the most competitive.
I'm not going to tell you that PPC is the end all be all and the only marketing channel you need. But I will say that it ends up giving you the predictive indicators necessary to make longer-term decisions with all of your other channels.
It's about being relevant. If you're relevant, you will pay less and rank higher. Google wants people to trust their ecosystem.
I work on revenue driving, and there are agencies out there where that's not necessarily the key performance indicator.
So, no matter how long you've been doing this, and it doesn't matter if you're a dentist, or an arborist, or a mechanical engineer, there are phrases that are going to be more valuable to you and paid traffic is going to unveil what those phrases are.
We build a geo-fence for almost every single campaign that we run. You can get really granular in your geo sculpting.

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HOW TO USE PPC CAMPAIGNS TO IMPROVE YOUR INTERNET MARKETING

I'm not going to tell you that PPC is the end all be all and the only marketing channel you need. But I will say that it ends up giving you the predictive indicators necessary to make longer-term decisions with all of your other channels.

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Doug: Well, welcome back, listeners to another episode of Real Marketing Real Fast. Today, we're going to focus on the really fast part. Today, I've got joining me in studio Kasim Aslam. He is an exceptional guest, and I think you're really going to enjoy what he has got to say today. He's the founder and CEO of a company called Solutions 8. It's a digital marketer certified partner. He's an Infusion Soft certified partner, and an official Google partner. He's the author of the number one Amazon best-selling book called The Seven Critical Principles of Effective Digital Marketing.

Through solutions 8, Kasim has spent more than a decade helping over 500 organizations grow and scale using his unique and proven proprietary process, The Digital Business Builder. He has worked with the largest privately owned bank in the US, The Gates Foundation, and ran an Academy Award contending documentary. He has helped launch and market the National Association of Children Helpline and has worked on a contract basis with the United States Army, Intel and Pearson Education.

Kasim has been published across a myriad of networks and publications including Sierra Magazine, Search Engine Journal, Social Media Today, Emerge Path and exploreB2B. Well, welcome to the Real Marketing Real Fast Podcast. I'm super excited to have you on the show today.

Kasim Aslam: Thanks for having me, really appreciate it.

Doug: What was interesting, I was looking at your bio and your background, and I just love your topic in terms of PPC or pay per click advertising. Remembered, looking at your picture, you're a lot younger than I am. I remember my first ad campaign with a company called Overture, which I guess Yahoo eventually bought. And that's where it became Yahoo. So, do you want to explain, just give me an overview of what you do and what type of work you do in the pay per click space?

Kasim Aslam: Sure, we drive paid traffic. I'll use just about any medium. My favorite is Google ads. I think the Google ecosystem is the most valuable, it's also the most competitive. So it has a pretty bad reputation right now. Everybody you talk to about Google ads, their immediate knee-jerk reaction is, "Oh, well, Google's too expensive." My rebuttal is, well,