HOW TO SUCCESSFULLY CREATE AND LAUNCH AN ONLINE COURSE

Tips on how to successfully create and launch an online course with Jonathan Denwood:

One of the great things about creating an online course is it's an opportunity for somebody to build a real business online, which is possible to do while still doing your day job.
The main thing is not to make building an online course a daunting task. But a lot of people that do their first course, and this is totally understandable, is to prove that they're offering great value to their students, they feel that they've got to literally build War and Peace in a course format.
But he was giving examples where he's had to adjust pricing, and adjusting pricing has made an enormous difference on a course that didn't seem to be selling. Then suddenly, and it wasn't always downwards.
But as a way of building brand recognition, I think Udemy has benefits and it's great. But building a real business on somebody else's platform, especially with a notorious discount as like Udemy, it's not a great idea
With WordPress for an online course because of the plugin construction, you can select plugins that are top of their product in that specific functionality that you're looking for. 
But the future of actually learning, of people giving real value, and I can only see it getting bigger and bigger and brighter and brighter. And I think people more and more are going to expect their training online.

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HOW TO SUCCESSFULLY CREATE AND LAUNCH AN ONLINE COURSE

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HOW TO SUCCESSFULLY CREATE AND LAUNCH AN ONLINE COURSE

The main thing is not to make building an online course a daunting task.

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Doug: Well, welcome back listeners to another episode of Real Marketing, Real Fast. Today we're going to talk about all things e-learning online courses and that whole industry. And joining me in studio today is Jonathan Denwood. He runs a company called WP-Tonic. He is a leading influencer in the WordPress space, and he's also a fellow podcaster with a focus on e-learning, entrepreneurship, and WordPress. He is a champion of e-learning and works with entrepreneurs who want to build substantial online businesses. Many people have great experience and a lot of knowledge to share in their fields, but we all get caught up in choosing and trying to choose and implement the right technology to get our first course out. So Jonathan is going to help us demystify that, and he's going to help us work through the process of getting over this hurdle so we can concentrate on marketing our courses to our target audience.

Jonathan also helps those who have found themselves trapped in a SaaS platform, which they've outgrown, and they want to move to a more flexible and powerful WordPress platform where they can be in complete control of the design elements and the functionality of their online course. There are multiple balls for us to juggle when we're launching an online course and to manage a course successfully, and Jonathan has some great insights to help you get over those fears. So we're going to talk about what it takes to build your first online course, and what the difference is between WordPress and a platform such as Kajabi. So welcome to the Real Marketing, Real Fast podcast today, Jonathan.

Well, Hey Jonathan, I'm super excited to have you on the Real Marketing, Real Fast podcast today. So welcome to the show.

Jonathan: Oh, thank you, Doug. I really appreciate you having me on the show.

Doug: Well, it's interesting looking at your background, because we're kind of kindred hearts in that we are both in the online space and trying to help our clients make a difference in the world and I'm in your camp. I'm a big WordPress fan.