HOW TO START, GROW AND FUND YOUR BUSINESS

Tips on how to start, grow and fund your business by Tim Fargo

There's probably never been an easier time to start, grow and fund your business than there is today
To start a business you have to be disciplined
Life is short - learn how to work smarter, not harder
Take the time to create systems and break down your processes
How to become a Twitter rockstar like Tim with Social Jukebox
Execute! "People make a mint off basic businesses that have been validated for years by just executing in a better way."

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HOW TO START, GROW AND FUND YOUR BUSINESS

There's probably never been an easier time to start out a business with very little capital than there is today

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Doug: Well, welcome back, listeners, to another episode of Real Marketing, Real Fast. Today, we're going to talk about a number of topics around technology, and financing your business, growing your business. And as my guest today in the studio, I've got Tim Fargo. He is the founder and CEO of a social media tool called Social Jukebox.

In 2013, Tim wanted to promote his new book, Alphabet Success Using Twitter and quickly realized that his evergreen content scheduling was a time suck and using up a lot of this valuable time. He thought there must be a better way. So reaching out to a colleague, he built what he needed. Tim quickly had a solution to his problem of automating posts in a deliberate manner. Now, Social Jukebox serves hundreds of companies from micro businesses with no staff to personal brands and major companies.

Tim understands what it takes to launch a business. His first major success with Omega, an investigation company, started out in an extra bedroom. Tim led that company through growth to over 300 employees in just a few years. Selling it off for over $20 million. Now he's helping others reach large audiences through his social media marketing platform with his own company called Social Jukebox.

So, Tim, welcome the podcast.

Tim: Doug, thanks for having me on.

Doug: Always happy to talk to a fellow marketer and a technology guy. So, is there anything that I left out or any details you'd like to add?

Tim: I'm great at tap dancing. No. I think you covered it. By that explanation, I sounded very impressive. So I'd like to know more about me.

Doug: Well, you're an impressive guy. I followed you for quite a while on social media and I was happy to jump at the opportunity to have you on as a guest.

So, I know that we talked briefly about a few things about your fitness routine to make sure that you're a healthy guy and can keep enjoying life and growing your business.

But we also talked about what it takes to grow a business and get started, and how to get that funded. So do you want to expand a little bit kind of on your philosophy? When you started Social Jukebox, how did you put that together? I often hear people say, "Well, I can't do this because I don't have enough funds."

Tim: I think that's just an excuse because more often than not, there are ways ... And there's probably never been an easier time to start out a business with very little capital than there is today just because of social media and the ability to kind of leverage slices of other things. I mean, you don't need to have an IT team anymore. You can just kind of slice off part of someone else's and do development that way.

So for me, one of the most critical pieces is one is that you don't necessarily need the money. And then the second and kind of related to that there's a discipline to bootstrapping that ...