HOW TO QUICKLY ATTRACT MORE CLIENTS WITH MARKETING FUNNELS

Tips on how to quickly attract more clients with marketing funnels by Michelle Evans

A funnel helps you attract the right people and take them through a holistic journey that gets them ready to buy from you, and for some people, that journey's super short because the sale is relatively small or relatively easy.
A lot of people think that the Holy Grail of business and marketing success is to attract the most ginormous audience possible and then just bombard them. I haven't seen businesses have a lot of success [doing that.]
A good marketing funnel sets the stage for the sales conversation you eventually want to have and, hopefully, you're talking to the right people.
The starting point is what is it that you're trying to sell? What is the end goal, and what problem does it solve for people?
One of the best ways that I found with my audience is that having a specific conversation about which funnel is right for your business.
We did not want our sales force to waste time chasing people who could never say, "Yes."
Do you want to know what'll get you those results even faster? Jumping on the phone with me," and I can tell you I had a huge conversion on that.
You just need a process that makes it easy for people to engage with you.
Let's talk about urgency in a non-sleazy way, because that's a great way to put it...

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HOW TO QUICKLY ATTRACT MORE CLIENTS WITH MARKETING FUNNELS

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HOW TO QUICKLY ATTRACT MORE CLIENTS WITH MARKETING FUNNELS

A funnel helps you attract the right people and for some people, that journey's super short because the sale is relatively small or relatively easy.

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Doug: Welcome back, listeners, to another episode of Real Marketing Real Fast. Today, we're going to talk about sales funnels, marketing funnels, what they are, how they work, and how you can get a funnel up and running for your business quickly that generates sales and generates leads. Today, my guest is Michelle Evans. She is a marketing funnel expert, and she is a Mompreneur. She walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year career spanning many industries and now works with a fantastic community of business owners, coaches, consultants, expert speakers, authors, and solopreneurs. She helps them go from simply surviving to predictably sell out. If you're interested in selling out, then I'd say listen in. Using her 20 years of successful marketing experience, she helps her clients create income-producing, client-generating, stress-reduced marketing funnels. Michelle has been featured in the Huffington Post, Online Marketing Made Easy, plus 30 other Internet publications, and she's worked with household names like Microsoft and LinkedIn, as well as a paid employee and a consultant. I would say fasten your seatbelts, listen in. If you're interested in using a sales funnel or you already have one and you're looking for some tips on how to make it work better.

Welcome to the Real Marketing Real Fast podcast today, Michelle.

Michelle Evans: Thank you for having me, Doug. Let's talk about that because there's a lot of ideas out there about what ... Some people call it marketing funnels. Some people call them sales funnels. Some people just call them funnels, but people have a lot of different ideas about what a funnel is, and at its core, I really believe that a funnel is not the technology, it's not the fancy bells or whistles, it's not any of the tactical things. What a funnel is really, really good at is helping you attract the right people and take them through a holistic journey that gets them ready to buy from you, and for some people, that journey's super short because the sale is ...