HOW TO MANAGE YOUR BUSINESS INFORMATION AND GROW YOUR BRAND

Tips on how to manage your business information and grow your brand with Shane Closser

What DKM does is it manages all the public facts about your business and it shares it with every place that consumers you know are going.
These intelligent search tools are starting to provide the answers. They're scraping your websites and it's more and more important that you're able to manage that.
Now I really need to think about how am I managing my presence where I've historically done it on a visual interface now I'm doing the voice interface.
Step one is managing your brand right. How do people find you what are you about then you start to lean into the long tail of information that differentiates you?

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HOW TO MANAGE YOUR BUSINESS INFORMATION AND GROW YOUR BRAND

Step one is managing your brand right. How do people find you what are you about then you start to lean into the long tail of information that differentiates you?

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Doug: Well welcome back listeners to another episode of real marketing real fast. Today we're going to stretch your brain and we're going to talk about something that we haven't talked about in the show before and we brought an expert in to help us understand this new digital knowledge management and what that means. So Shane Closser is the head of industry and the general manager for financial services at a company called Yext. He leads all the financial services related activities including strategy product, ISV, and GTM partnerships. He is a published author and an award-winning speaker and his research has been featured by leading advisor firms like Forrester and Gartner and top software vendors like Adobe, Oracle, and Microsoft.

Over 18 years experience in the financial services in hi-tech, Shane specializes in strategic product management, digital platform architecture, and managing large transformational programs. His contributions have been integral to help organizations redefine their digital strategy to drive revenue, customer retention, and customer acquisition strategies. Before joining Yext, Shane was a global managing director for Accenture serving as their digital or global digital platform and the head of the NA marketing services. Prior to that, he built a customer experience practice from the ground up at is it Virt USA?

Shane Closser: Virtusa yeah.

Doug: Virtusa there we go I screwed that up so with that introduction welcome to Real Marketing Real Fast Podcast today.

Shane Closser: Thanks Doug yeah thanks for the introduction. It was quite verbose and it makes me feel dated for all the things I've done over the time.

Doug: Well I like that I like to talk to people that have an experience I mean we've obviously worked with and have young people an organization but it's great too, nothing beats having some experience.

Shane Closser: Yeah perfect it's a new experience it's the world's changing quite drastically which brings us to today's conversation you know what's happening with voice and some of those other things. So I'm really excited and thanks for that the platform to be able to speak about that.

Doug: Well I'm super excited about this so why don't we just dive in I mean I looked at obviously your background, your company what you're doing and what's going on and honestly I needed to have a look up to see what DKM was I thought what the heck is DKM and what does that mean so what are you share with our audience just an overview of kind of what you guys are doing and then we'll dive into some of the topics of the technology in the marketing and how you're using i...