HOW TO IMPROVE YOUR SALES STRATEGY

Tips on how to improve your sales strategy with Dom Cappuccilli

To communicate effectively you have to put yourself in the other person's shoes
Tell problem focused stories
Help diagnose your customer's problems and let them know you have a solution because you have seen and fixed that problem hundreds of times
How can you give your customer's a better experience?
You need to know who your target customer is and you need to know what the problem, what their responsibilities, tasks on a daily level are. 
When it comes to sales, instead of relying just on inbound leads I think being proactive is a really important skill to learn and also for your sanity.
You can't just give people a great playbook, a great sales playbook. You actually need to be with them and help them get off the runway so they can fly on their own.

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HOW TO IMPROVE YOUR SALES STRATEGY

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HOW TO IMPROVE YOUR SALES STRATEGY

When it comes to sales, instead of relying just on inbound leads I think being proactive is a really important skill to learn and also for your sanity.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to talk about something that every entrepreneur and business owner absolutely needs to succeed and to stay in business, and that's sales. Today I've got a guest in studio, and his name is Dom Cappuccilli. He is an expert storyteller and an expert and professional salesman. He combines the power as a trained storyteller with real-life world experience as an elite salesperson. In fact, he became an elite salesperson because he was a trained storyteller. He is the CEO of a company called The Clean Sell consulting firm, which helps hundreds of entrepreneurs to not only tell a better story but to build many of their sales efforts from the ground up.

After 10 years as a reporter, an author, and a screenwriter, Dom found his calling when he rewrote the sales story of a fast-growing healthcare company that doubled in revenue in six months. From there, he quickly rose to be a sales leader at unicorn startup called ZocDoc. During his career, Dom was amazed at almost all of the companies that he saw that were succeeding in spite of the sales story but not because of it. In 2016, he decided that it was time to change that, and The Clean Sell has been helping startups and small businesses ever since.

I'd like you to join me and welcome Dom to the Real Marketing Real Fast podcast today. Welcome, Dom. I'm super excited to have you on the podcast today to talk about your superpower and that's moving the sales dial.

Dom: Thank you so much for having me. Looking forward to it, Doug.

Doug: I looked at a little bit of your background and your bio. Do you want to fill in some blanks and just let us know how you got to where you are today and how you're helping people with this big issue and that sells more products and services?

Dom: Yeah, absolutely. My background is not a traditional business background. I actually started as a storyteller. I went to school for journalism, and then I was a sports reporter and a human interest reporter for a while, and then I shifted to fiction writing and then was a screenwriter. My 20s were an adventure. I did that and then I came to sales a little bit later, and I always had an entrepreneurial itch. I got to a point where I was in Los Angeles and I said I don't know if I want to stay in the city and work really hard under some terrible boss for 10 years in order to then have a shot to be successful in screenwriting.

I needed a new start, and a friend of mine, I knew I was a good storyteller and a friend of mine...