HOW TO GROW YOUR PODCAST AUDIENCE

Tips on how to grow your podcast audience with Ben Shapiro

To grow your podcast audience you want to start an organic and a paid channel from day one because you need to buy in that first little bit of audience to start, like to plant the seed of virality.
A lot of it is about creating great content and meeting great people, and the monetization strategy or the focus is really about how much content you produce and how much time you can dedicate it to it.
Consistency is really important in content publishing. One piece of content is not likely to help you build an audience, you need to be consistent.
One of the things that we do at The MarTech Podcast is we are a daily show. We talk about marketing and technology and we have an episode that's new every day. 
One of the little secrets that we have is we're not just taking an interview and publishing the whole thing in one sitting. I will actually have a guest on the show and I'll talk to them for 15 minutes about one topic and then we'll talk to them for 15 minutes, about a similar topic.
There's virality, that's about getting your guests to share your content and having lots of guests and creating assets and giving them copy to share. You can build processes around like engaging your guests and giving them pictures and giving them videos and just creating snippets of content that they can share and follow up with them, that's important.
One of the best ways to grow your podcast audience whether you have a budget or not is to be involved in the podcast community is to get your podcast or your name onto other podcasts.
At the end of a show, you just record an ad that says, "Are you ready for your next great show? If you're interested in," in my case, "Learning how businesses grow and you're interested in marketing technology, check out The MarTech Podcast. Here's a 15-second sample, go to martechpod-dot-com to get the show."
You also want to be working on developing those organic channels so in six months or a year from now you're not saying, "Oh, I got to spend more and more and more to grow."
Go take 20% of your budget and start trying to cultivate growth channels and test other channels to figure out what else works.
We actually land the plane on each episode. I don't want to leave people hanging, I feel like that's not a great experience and because it's a 24-hour delay, people might forget.
I use this service called Pod sites and it's early, right? They are very much a startup that you know, a relatively small team, incredible technology.
Podsites has the ability to look at the IP address that's downloading a podcast, which is basically the only information your host gets, the IP gives them a location.
Then give them the assets they need to reengage with that podcast audience, because one impression is good, but not really that valuable. Five impressions of 10 impressions are what really matters.
What I would tell people is that you don't have to invest a lot in hardware or really software to be able to start a podcast.
The other thing that I would do is I am a firm believer that it's worth the investment to have your content edited. 

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HOW TO GROW YOUR PODCAST AUDIENCE

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HOW TO GROW YOUR PODCAST AUDIENCE

To grow your #podcast #audience you want to start an organic and a paid channel from day one because you need to buy in that first little bit of audience to start.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today I've got a real treat for your ears. My guest is Benjamin Shapiro, and Ben is from San Francisco, a favorite city of mine to visit.