HOW TO FIX YOUR MARKETING PLAN AND START WINNING AGAIN

Tips on how to fix your marketing plan from Derek Champagne

Have a plan!
Marketing doesn't have to be that complicated. There are some fundamentals that if we follow these, we can all be enthusiastic about marketing.
What makes you different than others?
Know your target customers
Use the right tools
Build relationships

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HOW TO FIX YOUR MARKETING PLAN AND START WINNING AGAIN

Marketing doesn't have to be that complicated. There are some fundamentals that if we follow these, we can all be enthusiastic about marketing.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today I've got joining me in studio Derek Champagne. He is a serial entrepreneur with over 15 years experience developing effective marketing campaigns. So tune in, get your notepad ready, and sit down, get ready to learn about how to drive your business, increase sales by having an effective marketing plan.

Derek will share his history of growing up from humble beginnings on stage at the age of three, his years as a Hollywood musician, and his diverse journey to where he is today. He is the founder and CEO of the Artist Evolution, a full-service agency building memorable brands, marketing tools, and campaigns for startups to household brands. Derek is also the author of a best selling book, "Don't Buy a Duck," and I'm sure he'll be happy to share more about that and the host of a popular business leadership series podcast that also airs on a weekly business show on ESPN radio regionally.

Derek now aims to educate entrepreneurs and business owners and marketers through a marketing webinar, which I'm sure he'll share a little bit more with us a little later, and he is a published musician and a contributor with soundtracks that have been featured on ABC, MTV, Bravo, and Oxygen. So welcome to the Real Marketing podcast today.

Derek: Doug, thanks so much for having me. I'm a big fan of your show as well and I love what you're doing to help entrepreneurs and business owners out there to become better marketers.

Doug: Well thanks so much. You and I are both kind of in the same camp and I think marketing is super important and I'm not sure why not everybody's in our camp, but that's why we're here, right?

Derek: Absolutely. Hey, I think I know why not everybody is in our camp.

Doug: Okay.

Derek: I think I have a hypothesis on this.

Doug: Okay.

Derek: That is, and I talk about this often, is in the '60s there was five marketing channels. If you've seen the show "Mad Men," it's easy to get excited now. It's easy to be ... I'm not saying it's easy to be creative, but many of us, many of your listeners, we're creative. We like the marketing issue, but there are things about our business we can be creative with, but back then in the '60s, you had a few choices. You did your creative and you put it in a print ad, on radio or television. So that was easy. Now there are over 70 marketing channels.

Doug: Wow.

Derek: The reason some of us aren't excited is that we don't know where the heck to put our money. We're not sure what to do. I don't want to waste it, it's expensive. I'm a small business owner, too. I've worked with over 1000 brands and reviewed what works and doesn't, and that's what I talk about in my book. But I'm a small business owner too and I know how much it costs and how you have to tighten the belt in other areas when you make bad decisions. I think that's why some of us are ... the word marketing kind of eludes and evades some of us ...