HOW TO CREATE LINKEDIN VIDEOS THAT ATTRACT CUSTOMERS

Tips on how to create LinkedIn videos that attract customers with Melvyn Tan

I guess my ability to reach that level with LinkedIn videos was primarily because I decided to focus on the audience. I think that's what makes a difference.
Without being very clear about what is it that you offering, what is it that you want to give people, what kind of value you're giving to them, it's going to be really, really difficult for people to pay attention to you.
The process I went through was basically this. The first thing was, I have certain keywords that I think are my superpowers or my skills, something that I can offer. I decided that I type in those keywords into LinkedIn and see what comes out.
I enter keywords on LinkedIn and then I look at what content comes up, and then I look at which content are the ones that resonate more with people.
I paid attention to video content that gets more engagement, more likes, more comments.  After doing that research for about two months, I realized that there are three types of content or message that people generally pay more attention to, and it resonates with them.
People love content about mindset. Whether it's a shift in terms of perspective or this whole idea about growth mindset.
Another type of LinkedIn video content is how you can help people grow their business? Whether it's in the form of a marketing strategy, or content strategy or pricing strategy, whatever the case may be.
Then the third thing that I found was that once you become known on the platform, and people know you, you're not someone new. Once people know you, then the third type of content that does really, really well, is the type of content where you share with people some insights, or you give them a peek into your personal life.
But personal content must be able to relate back to business principles or learning that can be applied in the professional context itself.
The other thing that I did was, after looking at all this content, you start noticing that there are certain people, whose content tends to resonate better with other people. These people could be like the influencers, for example, people who are a little bit more popular on the platform.
Engage with the content of people who have got a huge following.
But the truth is, I think any serious business people who want to get on this game, I think they should just start with whatever they have. Because along the way, you're definitely going to find that some of the tools outlive what you intend to do, and that's where you can upgrade.
What I'm excited about is, the first thing I'm just so excited that I got access to the LinkedIn Live feature. It's a feature that requires you to apply.
What I always tell people is that you really need to do your research, you really need to prepare, and it's even, highly magnified on the live channel because people can tell if you are not well prepared.
The bad advice that I hear these days on LinkedIn or on this platform itself is to be in a pot. For those of us who are not familiar with what the pot is, is that you have a group of people who come together, and when you put up content, you would support each other's content.
The reason why I see them, it's because they comment on somebody else's post. Quite often they leave either with the comments, or useful comments or they ask a really great question or they're just being helpful in answering questions where other people have. That brings up their visibility.
I would say, in 2019, the thing that one should really do is to leverage the comment function because that's how you get visibility in 2019.

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HOW TO CREATE LINKEDIN VIDEOS THAT ATTRACT CUSTOMERS

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