HOW TO BUILD A SUCCESSFUL ONLINE COURSE FOR YOUR BUSINESS

Tips on how to build a successful online course for your business by Jane Deuber

We were always looking for how do we take away what I call the entrepreneurial angst.
Identify your realms of impact. When a client works with you for say, three to six months, what are the areas of their life that are impacted?
With an assessment, the numbers don't lie, that if I'm scoring myself in a two or a three or a four in a certain area of a business that's identified as important, it's a truth-teller for them.
If you hang your shingle out as an expert, as a coach, speaker, trainer, author, you have an obligation to learn how to inspire change in your clients.
I'm a big proponent against the pilot launch of a course. We do something called the inner circle...

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HOW TO BUILD A SUCCESSFUL ONLINE COURSE FOR YOUR BUSINESS

If you hang your shingle out as an expert, as a coach, speaker, trainer, author, you have an obligation to learn how to inspire change in your clients.

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Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today I've got joining me in studio, Jane Deuber. Now I met Jane at the New Media Summit. And if you've met Jane, you know that she is high-energy, high-impact. She is a speaker and author and an intuitive business strategist. It didn't take very long after meeting her and we found ourselves out for dinner with her and her husband, doing what she probably does best, and that is networking, expanding her network, and connecting with people.

Jane is a seven-time successful entrepreneur. So you'll want to tune in because anybody who can hit it out of the park seven times has probably got some stuff that we could all learn from. She's passionate about helping business owners build high-leverage, massively profitable businesses that impact meaningful change and provide the freedom and lifestyle that you and I desire. While armed with a master's degree in international business, it's really Jane's 30 years in her entrepreneurial trenches that give her unique and grounded perspective on her business success. Her journey is filled with stories of risk-taking, triumph, failure, and reinvention, enabling her to start and grow seven businesses successfully. They've sold three and now she operates from her home in Pebble Beach, California. Welcome to the Real Marketing Real Fast Podcast.

Jane Deuber: Thank you. Thank you, Doug. I'm thrilled to be here and so glad we had a chance to meet live and in person before we do this.

Doug Morneau: There we go. We start with a ... We're doing it in reverse. We start with a face-to-face meeting, and then we take it online and get digital, instead of the other way around.

Jane Deuber: I love it. That's the way I'd always love it.

Doug Morneau: But I mean, one of the things we talked about and that is in digital, and that is identifying the right customers, the right message, and finding the best way to convert them. Do you want to just share a little bit about your business, your business background and how you got to where you are?

Jane Deuber: Yeah, absolutely. I would say you hear this phrase passed around, the serial entrepreneur, but I think I really took it seriously. I came out of an entrepreneurial family. Came out of my graduate degree in business and just knew I was unemployable. I knew that I always wanted to have my own business. Much of ... Well, now it's been 30, going on 31 years. I actually went into business with my husband before we got married, believe it or not.

Doug Morneau: Wow. Good for you.