HOW TO BUILD A PROFITABLE WORDPRESS BUSINESS

Tips on how to build a profitable Wordpress business by Lee Blue

Here's the thing. The thing is clients don't actually want a website, right? They don't want digital marketing. They don't want the SEO stuff that you're doing. They don't want social media stuff except for one thing. They want the result of having done those things successfully.
The reason that it's surprising is one of the big things that I think dramatically changes the picture for everybody is actually raising your prices. Another thing that I say all the time is, let me show you how you can charge like five to 10 times more than you're currently charging without pricing yourself out of the market.
I'll ask a lot of questions up front to see if it's a good fit for both of us. If it's not, then that's totally cool.
If I had to distill it down to one sentence, it would be, let me show you how to intentionally pursue the clients you can serve the best.
I don't even say I sell things to people. I serve them.
But everybody is still selling websites like it's five years ago. That's why the price race is going right down to the bottom.
So don't feel like you're stuck because you don't have a portfolio. Don't feel like you have to take on free or cheap clients to build your portfolio.
Show up with leadership, and then leadership breeds confidence, and confidence brings that high ticket investment, that chain of events there is really critical.

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HOW TO BUILD A PROFITABLE WORDPRESS BUSINESS

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HOW TO BUILD A PROFITABLE WORDPRESS BUSINESS

If I had to distill it down to one sentence, it would be, let me show you how to intentionally pursue the clients you can serve the best.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio, I've got joining me a gentleman by the name of Lee Blue. He is the founder of a company called DoubleStack. Before I get into the more formal part of his introduction and his background, I just want to say that this was a very exciting interview.

Doug: Lee brings a lot of energy and enthusiasm for what he does. I think that if you listen closely, there's a lot of value and a lot of tips, whether you're an entrepreneur, or whether you're running a larger company, or whether you work for somebody else. The tactics that he uses and teaches his clients to increase their sales by moving their price up sometimes by five times, sometimes by as much as 10 times.

Doug: So this might sound like a big grasp and maybe something that's not obtainable, but I just really encourage you to hang in there and have a good listen and then follow up on the show notes when this episode goes live.

Doug: So Lee has spent the last 15 years of his business running a ... of his life running a web design agency. The last 10 years he's been deeply involved in the WordPress community. So he speaks at WordCamps and he presents at the Wu Conference. He's worked with hundreds of WordPress developers and freelancers through Cart66, the WordPress eCommerce platform that he founded in 2008.

Doug: I think you'll find his background in technology working for the government in bioterrorism may come to like a bit of a surprise being that he's an entrepreneur helping people like you and me to grow our businesses. So having studied the WordPress community and the economy deeply over the last 10 years, Lee developed the DoubleStack program to equip, say, WordPress operators with tools and the skills and the mindset they need to rise above a saturated marketplace and to really succeed in today's new economy.

Doug: So his students are trained in delivering profitable business developme...