HOW TO BENEFIT FROM THE NEW WORLD OF AFFILIATE MARKETING

Tips on how to benefit from the new world of affiliate marketing with Robert Glazer

The affiliate marketing industry is rebranding itself as partner marketing.
Basically, this is the whole premise of affiliate marketing, partner marketing, is that the internet is broken down between people who sell stuff, and people who build audiences and communities. And this is really a way for them to get together, and each ... not have to do what they're not good at.
In the first 90 days, we have a whole setup process because I think that that is when you're building trust, and you're either working from a trust deficit or a trust asset. And if people start questioning your trust from the beginning, it's really hard to recover from that.
I don't think you should start an affiliate program or partner program before you have a couple million in revenue, because of this ... You need some brand awareness, you need some traction on your product and pricing.
You're treating a partner like you would a customer. We're going to acquire them, retain them, and give them a welcome series.
A lot of brands make the mistake of taking their consumer messaging and just repackaging it to their partners.
At its simplest form, whatever you call it, it is paying for outcomes, right? It is a CPA (Cost Per Acquisition) on a performance basis.
We're really excited at the momentum behind partner marketing, getting this at the C-suite level. I think affiliate marketing was always this thing unto itself, and not integrated, and off in a little world of its own.

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HOW TO BENEFIT FROM THE NEW WORLD OF AFFILIATE MARKETING

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HOW TO BENEFIT FROM THE NEW WORLD OF AFFILIATE MARKETING

On the internet, there are people who sell stuff, and people who build audiences and communities. Affiliate Marketing or Partner Marketing is a way for them to get together.

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Doug: Well, welcome back, listeners, to another episode of Real Marketing Real Fast. Today's guest is very interesting, I had a chance to have a look at his background, both personally and then corporately, and I found his TED Talk really, really inspiring around how he works with his team.

My guest today is Robert Glazer. He's the founder and CEO of a global performance marketing agency called Acceleration Partners. He is a serial entrepreneur and has a passion for helping individuals and organizations build their capacity to elevate.

Now, for those of you who aren't aware of what performance marketing is, performance marketing is when the advertiser, the company that you're advertising with, only gets paid if there is a result. And in this case, if there's a sale.

So, instead of spending money on advertising and wondering what's going to happen, you work with someone like Robert, find a publisher, you partner with them, and through that partnership, they get paid if they convert the message to sales.

So, with Robert and his company under his leadership, Acceleration Partners has received numerous industry awards. And as well as that, company culture awards, including the Glassdoor Employees' Choice two years in a row, Ad Age's Best Place to Work, Entrepreneur's Top Company Culture, Great Places to Work, and Fortune's Best Small and Medium-Sized Businesses three years in a row, as well as the Boston Globe's Top Workplaces two years in a row.

And then Bob was named Glassdoor's List of Top CEOs to Medium-Sized Companies in the US, ranking number two. And you might ask, "Well, why is this important?" Well, the reason that it's important, at least in my opinion, is when I'm buying services and looking for companies and individuals to partner with,