HOW TO ATTRACT IDEAL CLIENTS

Tips on how to attract ideal clients by Cynthia Trevino

To attract ideal clients learn to use common language
A perfect client is the one who wants to take your advice, wants to follow your training, follow your direction
Once you know who your perfect client is you are going to make better decisions about everything in your business.
Dig deeper and find out what motivates your clients
Marketing is about telling little stories, relaying little anecdotes, or sharing tips and best practices that will help your clients, the things you know work

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HOW TO ATTRACT IDEAL CLIENTS

Once you know who your ideal client is you are going to make better decisions about everything in your business

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Doug:                                    Well, welcome back listeners, to another episode of Real Marketing Real Fast. Today I've got a special treat for you. I've got joining in the studio, Cynthia Trevino. I met Cynthia at the New Media Summit in San Diego, and we've just had a great conversation several times while we were there, and I'm super excited to have her on the show. The title of her business is she's a client conversion coach, so if you're looking to increase conversions for your advertising and marketing, I would suggest that you sit down, grab a pen and paper, and listen in. She's a speaker, an author, and a marketing mentor. She works with women entrepreneurs and women turn to Cynthia to learn how to attract more clients, make more money and have more impact. She coaches women to create a marketing structure that consistently connects them to more perfect clients. Cynthia's helped companies big and small reach clients, fulfill visions, and achieve income goals for the last 30 years, to empower purpose-driven entrepreneurs who would rather have a root canal than market themselves, that will be an interesting side conversation I'm sure. She's created a five-step Client Clarity to Cash Flow signature program. Based on her signature program, Cynthia wrote a book that made her a number one Amazon best selling author and the title of the book is "She Markets, A Guide for Women Entrepreneurs: Five Simple Steps to Attract More Clients, Make More Money, and Have More Impact." Her upbeat, energetic approach and a great sense of humor take her audiences well beyond the superficial marketing strategies. She shows participants how to delve into the heart, soul, and mind of their ideal clients, and I'd like to welcome Cynthia to the Real Marketing Real Fast podcast today. How are you doing today?

Cynthia Trevino:               Oh, I'm good. Thank you so much, Doug. You read that so well. I love it, I love it. That's fun.

Doug:                                    I really do enjoy looking and digging into people's background, because I know we're going to have a conversation, so I've had a chance to go through your website, and I just went onto Amazon and I purchased your book and will be happily reading that.

Cynthia Trevino:               Thank you. Thank you so much for that. Yeah, it's such a journey to write a book. I mean, you're a recent author as well. It's a whole new thing to write a book. I mean, you think becoming an entrepreneur after corporate is a journey, writing a book is a whole different journey, but it's a good one. It certainly has its ups and downs.

Doug:                                    Well I mean, I look at the statistics of the number of people in America who want to write a book, and I had heard the statistics were over 80% and the percentage that actually writes a book just never reach a bestselling status like you have, or even sell more than 100 books. So,