GROW YOUR BUSINESS WHEN YOU PODCAST WITH PURPOSE

Tips on how to grow your business when you podcast by Annemarie Cross

Your knowledge and expertise, is very much who you are and what you bring to that relationship and the experience that you create.
You want to attract people like-minded people who have similar values to you or respect your core values so when you start to weave that into your story you immediately engage with them because people can understand that and it's important to them as well.
If you try and speak to everyone, sadly you speak to no one.
What content can I create in a podcast form that's going to generate me the best interest or the best result?
You need to know what the outcome is that you want. Who's your ideal client? What is the content that they're going to look for, and how can we incorporate a story that's really going to engage and educate, but at the end of the episode is going to create so much value and you as an authority in your field that that listener is going to say "I need to contact so-and-so"? 
If you get stuck with content go back and read through your own transcript

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GROW YOUR BUSINESS WHEN YOU PODCAST WITH PURPOSE

To grow your business you to attract people like-minded people who have similar values to you so when you start to weave that into your story you immediately engage with them

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Doug: Well welcome back listeners to another episode of Real Marketing Real Fast. Today I've got a guest joining me from the other side of the world, we've got Annemarie Cross joining me and this one quick shout out to Keith Keller who introduced us. so today's podcast we're going to talk about strategy and messaging but I think what you're going to find really interesting is we're going to talk about how do you do this by creating a three to five part podcast series so yes three to five parts, not something that's going to go on forever but a way for you to generate leads build credibility and get access to your market in a new way. So Annmarie is dubbed the podcasting Queen by her guests and colleagues.

She launched and co-hosted her first podcast in 2008 and she did it to be a voice of inspiration and hope after the doom and gloom stories and the big financial crisis that devastated the world. So 10 years later Annmarie still continues to be a voice of inspiration she has her own award-winning business and leadership focused podcast and a series that she hosts and produced for her clients through her podcast production company. So welcome to the podcast, I'm super excited to talk to again. Obviously, we talked just not too long ago and had a chance to meet you through Keith, so do you want to expand or share a little more with our audience exactly what it is that you do to help coaches and consultants to be more successful?

Annemarie K.: Yeah absolutely thanks, Doug. So I help coaches and consultants really define their message. Message that's going to cut through the noise and really provide incredible value to their ideal client and then take that message and develop it into a podcast series so that they have a digital asset that works for them 24/7, 365 days a year identifying their ideal client and getting them into their funnel and then nurturing that relationship into paying customers. That's an area that I love to help out my clients.

Doug: So how do you help somebody refine their message? I mean I think often the challenge that we may face as entrepreneurs or solopreneurs or whatever our role is that you know we are so close to our products or our service that we may not do a great job at putting together a message that accurately reflects the benefits to the ...