Episode 49: The Role of a Customer Engagement Platform With Emarsys
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast - Ein Podcast von Paul Rogers and James Gurd
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In our 49th episode, James and Paul are joined by Zach Hemmant-Low (Sales Director at Emarsys) to talk about the increasing need for a broader CRM / customer engagement platform in eCommerce. We ask a number of questions about the Emarsys platform, core requirements for systems today, extending the platform via APIs, integrations and the growing importance of personalisation at different levels.
