EP110: KURU Footwear and the Technology & Marketing Decisions Behind A Fast Growth Brand
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast - Ein Podcast von Paul Rogers and James Gurd
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In this episode we interview Sean McGinnis, President & Integrator at KURU Footwear, about the lessons learned managing a fast growth consumer brand and the technology helping to drive that grow. Sean talks about the use of Magento as their ecommerce platform, the challenges of fast growth including building a team, key marketing decisions and much more.
