Rethinking Storytelling: John Hegarty
Rethink Moments with Rachel Botsman - Ein Podcast von Rachel Botsman - Montags
![](https://is4-ssl.mzstatic.com/image/thumb/Podcasts116/v4/de/43/a4/de43a409-c10b-819e-b975-8c56160c0396/mza_3671811332930961733.jpeg/300x300bb-75.jpg)
Kategorien:
How does the truth influence great ideas? This week’s Rethink Moment is a marketing masterpiece from 1985: a game-changing Levi’s TV commercial known simply as Laundrette. Rachel is joined by Sir John Hegarty - the creative director behind Laundrette - to think differently about this seminal moment and uncover the power of the truth in storytelling. Watch Laundrette here: https://www.youtube.com/watch?v=wT4DR_ae_4o To keep rethinking with Rachel, subscribe to her newsletter: https://www.linkedin.com/newsletters/rethink-with-rachel-6625780695937626112/