#27: Izzy Ahrbeck of Business of Purpose | How can a purpose-minded community drive the sustainable transformation?

A "global advocate for future-proofed frameworks" - behind this rather abstract and fancy description, Izzy Ahrbeck works tirelessly for TrendWatching, one of the world’s leading consumer trend firms since 2002, and its sister-brand Business of Purpose - always in search of the latest purpose-driven trends and sustainable innovations. Deep-diving into and covering the whole topic range from empathetic leadership to intersectional environmentalism, Izzy is literally a Master in Sustainable Business & Innovation - having lived in eight countries all over the world and also co-creating sustainable business strategies. Join our nerdy and fun convo with the Berlin-based purpose expert and learn all about the latest sustainable trends, which developments you should follow and why purpose-driven businesses are the future.