007 Attack of the Bots & Spiders from Mars with Richard Dominguez

In Part II, Richard Dominguez, Developer in Operations at PrepSportswear, is explaining the significance of understanding and dealing with bot and spider traffic on their eCommerce site. He explains why they route search bot traffic to dedicated servers, how to better serve good bots and how to block the bad ones. Most importantly: we learn about a lot of metrics he is providing for the DevOps but also the marketing teams to run a better online experience!