006 How to Sell Performance to Marketing with Richard Dominguez

Have you ever wondered how to argue with a marketeer about not releasing a new feature or running this campaign? Or in the contrary: how can you show a marketeer that performance engineering and monitoring is as critical to the success of a campaign as the marketing campaign itself? Richard Dominguez, Developer in Operations at PrepSportswear, is enlightening us about how his DevOps team is cooperating with marketing to have a better shared understanding between business and technical goals!