133: When Is It Okay to Slack Off in Your Coaching Business?
This episode is for all the perfectionists out there and can be found at prosperouscoach.com/133Creating and growing your coaching business can be stressful, right?In my experience, when creative tension ceases to be a positive driver and morphs into anxiety, efforts are counter productive. They don’t produce results because they are guided by desperation rather than strategy.And you know what I think … strategy is the key to long-term business success.I have seen coaches under tremendous self-imposed pressure quit their coaching business before they really started or sabotage opportunities. Some drive themselves crazy. Nothing is worth that.But the solution isn’t to quit.Instead learn to reduce and modulate stress. I am a long time student of this wisdom and it’s not an easy thing to learn. It is a highly valuable life skill.If you believe you have to reach perfection — and most coaches I meet are guided by impossible expectations — self-imposed stress is a way of life that could eventually make you ill.Ten years ago, I drove myself so hard to grow my coaching business that my body systemically broke down and I had to take a year sabbatical. I had been working worked 6 days a week for 10 – 12 hours a day and trying so many tactics that were time consuming and energy depleting.The break in momentum was a bit sad but if I’d continued to push I would have landed in the hospital.And that’s why I teach coaches the Simple Coaching Business Model. There are ways to earn well while keeping expenses and labor low. I’m earning almost as much working 3 – 4 days a week for about 6 hours a day than when I was burning the candle at both ends.And, I am truly content with my clients where I wasn’t before.Here’s what I learned the hard way: if you don’t teach yourself to reach for good enough and move on you won’t have a lasting and lucrative coaching business and you may hurt yourself.So, I’m in perfection recovery. I now know that striving for perfection is not only fruitless, but also harmful. Also I’ve discovered the people can’t relate to perfect. If you appear or try to hard to appear that way, you’ll lose valuable relationships.Think about it. In your favorite TV series or novels isn’t it the flawed individual who wants to improve more appealing than the plastic person who never slips up. Getting back to self imposed pressure … I’ve been podcasting for two and a half years. No other tactic has been more reliably successful at attracting my ideal clients to my VIP program called Coaching Business Breakthrough. And I love it!I learned from pro podcasters that consistent weekly content delivery is the best way to grow listenership. I’ve compared my progress with podcasters who drop an episode sporadically or less than weekly and my podcast has more downloads.Since the beginning I’ve only missed Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.