134: How to Feel Legit as a Coach
This episode was inspired by a conversation with one of my VIP clients. Find the show notes at prosperouscoach.com/134.As an adult, when you’re starting something new – such as learning how to coach or building your coaching business — what’s the most natural way to feel?Like an imposter.Everyone experiences that feeling. Even the most impressive people with vast experience feel it sometimes. It’s human. And it feels worse if you beat yourself up for feeling that imposter syndrome.You won’t likely feel confident when you’re new at something so don’t try for confidence right away. · Begin with courage to learn and do the new and difficult things. · Follow courage with allowing yourself to be new and make mistakes. · Soon, confidence rises. And you don’t even notice the shift because you’ve moved on.There are many milestones to pass and thresholds to cross as a new coach.· Your first time to try a coaching model· Your first coaching session outside class· You complete coach training, perhaps certify· Your first paying client is super exciting. And certainly, every successive paying client feels great too.But what about while you’re getting the word out, building your network, learning marketing techniques and longing for those results? What will help you grow confidence before the money starts reliably flowing in?Create Legitimizing Moments for Yourself“Legitimizing moments” is a phrase that my colleague, Will Craig, used to say. He was founder of Coach Training Alliance and the co-author of the coach-training curriculum I helped to create. He often has a wonderful way of saying things. Thanks Will!“Legitimize” is a legal term that means to make official, give approval or sanction. And the root of that word is the same as sanctify or sanctuary. Ahhh … sanctuary.What will help you feel official even before you earn well as a coach? Create legitimizing moments for yourself.2 Smart Marketing Ideas for CoachesThis is where the conversation with my client comes in. We were discussing getting the word out about his services and ways to leverage his marketing efforts. I suggested two things that most coaches won’t think of:Ask 20 friends, family members, colleagues or past clients to help your star rise by regularly commenting on and sharing your social posts, especially when you’re announcing a new blog, podcast episode of video. You can give them a free coaching session or take them for a meal or repay them in kind.This helps you prime the pump and create social proof, much like a busker puts her own dollars in the hat. People who don’t know you will be more likely to engage and that inspires more engagement.To learn the 2nd smart marketing idea and read more Show Notes click here. Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.