195 | Using Email Marketing to enhance your customer journey with Jessica Totillo Coster, Ecommerce Badassery

Hey friends! By now, you probably know that email marketing is very near and dear to my heart. It’s a stronger marketing tool than any social media platform, it’s less risky than paid advertising and it gives you a chance to speak human to human to your customers. In this episode, I was joined by Jessica Totillo Coster of eCommerce Badassery. Jessica is an ecommerce and email marketing strategist that works with boutique owners and product based entrepreneurs. She helps scrappy female entrepreneurs take actionable steps and strategies to scale their business.  You’re going to want a notebook handy as you listen today because Jessica shares some great tips and insightful examples that you can leverage as a part of your strategy. We covered a lot: everything from how email marketing fits into your customer journey to attracting the right people, nurturing those customers and engaging current customers so they continue to purchase from you.    ON TODAY’S EPISODE: Boundaries they’ve had to learn from using ClubhouseStrategies ecommerce brands an use to entice people to sign up for their email listThe best practices for welcome sequencesTips for communicating with your email list consistently for an eventual purchaseStrategies to keep customers coming back for moreMistakes product based businesses make when it comes to their customer journey and email process FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP195 SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.   ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/ JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!