Growing your B2B Sales: Practical Insights with Goran Yordanov | Productivity Mastery #192

🚀 In episode #192 we welcomed Goran Yordanov, Regional Director at Sommet Education.Subscribe to Productivity Mastery Podcast on your favorite platform 👇Spotify: https://open.spotify.com/show/3DHrGKvqCduaXrEHrHazAR?si=92e8b757ef55433bApple Podcasts: https://podcasts.apple.com/us/podcast/productivity-mastery/id1514614289Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8yMGVmMmZmYy9wb2RjYXN0L3Jzcw==Listen to this episode and learn:💡What is a reverse funnel and how to use it to grow your clients' base?💡How to secure more meetings with potential clients?💡Strategies to optimize your sales process and generate more revenue💡How to apply Goran's long-term approach to b2b sales and grow your business?and many more...About our guests:A sales and marketing professional with 15+ years of experience in education counseling in Europe/Central Asia and a strong hospitality background with various positions in Food&Beverage across 6 countries and different 5 star brands. Currently holding a MSc degree in Hospitality management with completed research on Emotional Intelligence followed by guest lecturing experience on the topic across Europe.Goran Yordanov started his international journey in Switzerland, where he studied hospitality and became passionate about working with people, traveling, understanding cultures and delivering value to others. After 2 intensive years in Switzerland, he moved to the US, where he started his journey with Hyatt hotels working across various departments and learning about leadership. His journey with Hyatt took him from US to France and UAE. He then enrolled onto a MSc program in Hospitality where he deep dived on the topic of Emotional Intelligence. This was the start of his exploration in sales and understanding the customer journey and decision-making process in depth.Goran’s expertise in sales comes from his role as admissions manager and eventually director for various groups of Swiss Hospitality universities. He has spent more than 15 years in such roles managing, B2B, B2G and B2C sales across Europe and Central Asia. From working on a government-funded study program in Kazakhstan to developing study programs for Croatian Hotelier Association, he has helped hundreds of people recognize their passion for hospitality and pursue a career in the service and luxury industries globally. Today he is the Regional Admissions Director for Central Europe and Nordics for Sommet Education, one of the biggest education groups in the hospitality sector operating globallyYou can find Goran here:LinkedIn: https://bg.linkedin.com/in/goranyordanovInstagram: https://www.instagram.com/goranyordanov/Enjoy listening and #KeepPERFORMing!__________Website:https://stoyanyankov.com/podcast/