75: Kevan Lee & Shannon Deep - Understanding Brand beyond visuals

SummaryThe branding experts Shannon Deep and Kevin Lee dig into exploring the multifaceted nature of brand measurement and strategy.Misconceptions surrounding brands and risks associated with brand decisions, the importance of aligning brand strategy with business goals, and the challenges faced by founder-led brands in maintaining their identity.What does marketing look like in the future? Where does product marketing sit?TakeawaysMany senior leaders conflate brand with just design and visua...