70: Pedro Goés - Building for enterprise customers in an oversaturated market

SummaryPedro Góes, the founder and CEO of InEvent, discusses with me the challenges and strategies of selling to enterprise clients in the event tech industry.Why in-person interactions and relationship-building can’t be beat by pure self-serve. The value of certifications and how they contribute to higher retention rates.He shares insights on the event tech market, the role of AI in their product, and the differences between doing business in the US and Europe.TakeawaysIn-person interactions...