67: Laura Schaffer: Layering self-serve into a Sales-led gig at Amplitude

Laura Schaffer, VP Product Growth @ Amplitude shares her experience of launching a self-serve paid plan and a free plan at Amplitude, a sales-led organization.We discuss the changing landscape of selling, the power of self-serve product experiences, and the expectations of users. The conversation also delves into the tensions between sales and self-serve motions, the importance of buy-in and clear decision-making frameworks, and the structure and purpose of trials and freemium offerings.We al...