40: Andrew Davies - Monetization, Pricing & Growth straight from the CMO at Paddle

Andrew Davies, CMO at Paddle, on the latest learnings on monetization and pricing. A topic that is still underserved because almost no one has good, conclusive data about it. Paddle does, and Andrew is sharing a lot of actionable advice on:- Willingness to pay- Changing monetization often- How to not incentivize anyone the wrong wayOne of my favorite episodes to date!Timestamps:06:20 Insights from the latest pricing report, analyzing outliers that “make it”09:00 Having access to one of the bi...