Dear Melissa - Answering Questions About Strategy, Discovery and Delivery

In this Dear Melissa segment, Melissa answers subscribers’ questions about separating product strategy from overall company strategy, rules of thumb for discovery and delivery phases, and what a small company starting to scale up really needs in order to carve out a thoughtful product strategy and vision. Q: Do you have any advice on how to align between product strategy and business strategy, especially when a product doesn't have a strong executive presence? [1:13] Q: How do you manage discovery and delivery simultaneously during a 12-week quarter? Should there be two different roles? [6:59] Q: What should the next step be for a company entering a scale-up model with no long-term strategy? [11:13] Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com