Product Marketing Insider | Rory Woodbridge, Whereby

This week we’re joined by Rory Woodbridge, Director of Product Marketing at Whereby, to discuss all things PMM. Rory shares his journey into the role, compares PMM life at an international brand like Google to that at a startup, digs into the PM-PMM relationship, visions for the future of the role, tips for aspiring PMMs, and more.---"Think about the products that you're using where product marketing is strong, like who are the apps or things that you spend money on that are doing a good job on their website of making it really clear about who their product is for or why their users or customers lives are going to improve by making that purchase?"