Tasha Catour Talks, Signing to Future, Female Producers & Front End Vs Back End Money

Tasha Catour came by the Producergrind office for an exclusive podcast/interview. We talked about a variety of topics including, Tasha's come up and how she got into the game by signing to Future as a songwriter. She talked about how she got into making beats because it interested her and there wasn't too much money to be made as a writer. We talk about the lack of female producers compared to male producers in the game as well as her thoughts on the ratio. We also talked about some of her new music out including Future "Scammalot" & some new stuff with Tokyo Vanity. We talked briefly about her success selling beats online and how she is able to make money selling beats online without investing in promo like YouTube ads, or Facebook ads. We also got to ask her what the benefits are to having a manager as a producer and exactly what role the manager plays. Tasha dropped a lot of good producer advice in this one. Producergrind Merch: https://merch.producergrind.com/ Sound Kits: https://producergrind.com/shop/ 0:48 How Tasha Catour achieved her current success 1:16 Executive producing Keke Palmer & mixtapes with Miss Mulatto and Tokyo Vanity 1:57 Started as a songwriter 2:12 Using FL Studio 2:46 Getting the Joe Gifted placement less than a year after she started producing 3:23 Songwriters don't get up front money 3:52 Used songwriting relationships to help get production placements 4:15 Working with Tinashe 4:39 How she supported herself when she was only songwriting, not getting up front money 5:32 Why is there a lack of female producers in the music industry? 9:47 Tasha's work with Renni Rucci 12:29 Something falls over on set and Carrington & Dylan laugh at L 12:44 How the Joe Gifted record "Water" came about 14:37 Tasha worked with Future on Astronaut Status in 2012 15:12 Just dropped a record with Future-Scammalot 15:55 Sometimes producers tag artists and try to get the fans to pressure the artist to drop a record 16:39 Not knowing when work will drop 17:20 Tasha's professional relationship with Beatmonster Marc 18:17 Tasha Catour's keys to success selling beats online 19:40 Producer's rights & when it's time for a producer to get management 20:38 She makes more money on the front end from exclusives beat agreements right now 20:10 On being signed to Future in a deal that wasn't great 24:24 Differences in her career as a songwriter vs her career as a producer 25:52 She won a Grammy for her writing on Lecrae's Gravity 26:33 Producers get more money from a song than songwriters 27:34 Tasha Catour wants to explore all parts of the entertainment industry 27:56 Having her baby in the middle of her big run 28:28 Overrated/Underrated -Collabing with other producers -The term super producer -Radio spins -Paying for promo on Instagram -Paying for Worldstar 36:15 The Umm Factor What are all the steps a producer needs to go through to build an artist from the ground up? 37:29 What does a manager do for a producer? 40:42 What's next for Tasha Catour in 2018? 40:58 Bring Your Own Beatz with DJ Esudd London Elixir & Charity Evaughn 41:53 Is there a correlation between winning beat battles and working well with an artist in the studio? 42:49 What's the purpose of producers participating in beat battles? 43:18 Beat battle dance routines 43:53 Artists should hang out at beat battles 44:11 Playing the role of A&R and talent scout 45:11 Balancing being a mother with long, late night studio stations 46:20 Beatmonster Marc & Yung Lan on The Umm Factor Listen to Podcast on iTunes: https://itunes.apple.com/us/podcast/p... Hosted By @ceodylan @theletterlbeats @carrington_hill @producergrind Special Guest @TashaCatour Directed by @cookitupkayo @Samo_ent #ProducergrindPodcast