155. The Tools We Use Most for Building and Marketing Private Practice Websites
The digital age has opened up a plethora of opportunities for private practice owners to expand their reach and refine their marketing strategies. Yet, with an overwhelming array of tools and resources available, deciphering which ones truly bolster one’s online presence can be a daunting task. So, in this episode of the Private Practice Elevation podcast, we shed light on the most effective platforms and strategies for private practice marketing—straight from an agency that uses them. We’ll dive deep into the treasure trove of tools and platforms that can significantly ease the journey of building a private practice website and mastering online marketing. These insights are not just mere tips but are used by the Private Practice Elevation team to optimize and streamline processes both internally and for clients. From website-building basics to advanced SEO tactics, we’ll outline the comprehensive lineup of resources that power successful online presences for private practices. Whether it's WordPress with its unlimited customization possibilities, the user-friendly and visually engaging Divi theme, or the security-strong hosting services of Flywheel, we’re going to unpack our own digital toolkit that makes practice marketing effective and efficient. As an added layer, we’ll touch on analytics with Google Analytics, email marketing with ConvertKit, and the webinar-hosting capabilities of Easy Webinar. Listen up and discover new tools and resources to help you on your private practice website-building journey. This Episode Is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events. Learn more about building a thriving private practice with Alma at helloalma.com/elevation.