135. The 5 Most Common SEO Mistakes I See on Private Practice Websites
Have you tried using SEO (Search Engine Optimization) on your private practice website, but you’re still wondering why people still can’t find you on Google? Or perhaps you’re just getting started on building your website and wondering, “what do I need to do to make sure that clients can find me in search engines?” In this episode of the Private Practice Elevation Podcast, we’re going to talk about the five most common SEO mistakes I see therapists make. Most private practice owners agree that organic traffic to their website can be a great stream of referrals into the business. However, many people fail to see the results they want from their SEO efforts. They’ve got a website - maybe even a great looking one - but the analytics show that not many people are visiting the website or using it to take the next step toward becoming a client. I’ve consulted with scores of therapists over the years and have reviewed many websites. And time and again I see these top 5 mistakes holding folks back from getting momentum with their SEO strategy. In This Episode, You’ll Learn: The first thing you need to do before investing time and money in your SEO strategy What content you’ll want on your website to get more traffic from search engines How to find the right keywords - the ones that your clients are using - to get more traffic and clients from your private practice website How long should you expect it to take to see improvements in your website traffic The 4 main categories of search engine optimization that you’ll need to focus on to build a solid SEO strategy This Episode is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events. Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode: 117. The 4 Mountains of Successful SEO for Private Practice Websites SEO Services at Private Practice Elevation SEO Basecamp Live Training Group Ubersuggest for Keyword Research