#61 Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome

April Dunford Author - Obviously Awesome chats with Amit Somani Managing Partner Prime Venture Partners. Listen to the podcast to learn about: 02:00 - Discovering the Power of Positioning 06:10 - Positioning your Product in a Market Category 07:39 - How to Position Yourself Against a Giant 12:35 - How a Startup Should Think About Choosing a Niche 18:50 - Differentiating a Startup in a Crowded Market 25:00 - "Category Creation is Something You Don't Want to Do Unless You Have To" 32:...