#61 Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome

April Dunford Author - Obviously Awesome chats with Amit Somani Managing Partner Prime Venture Partners.Listen to the podcast to learn about:02:00 - Discovering the Power of Positioning 06:10 - Positioning your Product in a Market Category07:39 - How to Position Yourself Against a Giant12:35 - How a Startup Should Think About Choosing a Niche 18:50 - Differentiating a Startup in a Crowded Market25:00 - "Category Creation is Something You Don't Want to Do Unless You Have To"32:50 - How t...