Winning Main Street clients by mastering the employee handbook, with Rhonda and Scott Ferguson

From their footprint in the Deep South, Rhonda and Scott Ferguson have developed a strong niche by focusing on employees at regional outposts of some of the country’s biggest companies. Working out of a small home in downtown Columbus, Mississippi, the two serve as a bridge between those large corporations and their small-town workers. In this episode, hear how the mother-and-son duo built Financial Concepts, with $775 million in assets under management, using their local roots and hometown authenticity to win clients planning for retirement from big-name organizations. The key, they say, is understanding the benefits packages of those companies better than anyone in town — including the companies themselves. For more, visit PracticeLab.

Om Podcasten

If you are a financial professional looking to grow your business, improve your practice and save valuable time, then the PracticeLab podcast is a program for and about you. In this series, we go coast-to-coast talking to financial professionals who are doing unique and powerful things in their businesses, and who are ready to share their best practices with you. If you're interested in ways to help acquire more clients, attract high net worth prospects, turbocharge your marketing, enhance your client experience, scale your practice and more, then you’ll want to tune in to these episodes and hear some of the best ideas in the business. PracticeLab is brought to you by Capital Group, home of American Funds. You can find all our episodes and more at practicelab.com. We hope you enjoy what you hear and — more importantly, what you learn — on the PracticeLab podcast. American Funds Distributors, Inc., member FINRA