Your First Show Is Your Worst Show

Every new thing you learn to do is scary at first. That includes starting a podcast, filming a video, writing a blog, or performing for a crowd. Dan Sullivan and Gord Vickman discuss The 4 C’s Formula® and how it captures every performer’s experience in starting a podcast and growing it. In This Episode: * First-time performers tend to focus on their fears, but the audience never even notices.*  It’s hard to sound natural and have fun when you’re too focused on yourself.* Wrap your message in a narrative or story for better engagement.* The best entrepreneurial companies effectively combine Simplifier and Multiplier teamwork.*   The 4 C’s Formula involves:* First, commitment to a new effort.* Then, courage to follow through despite the fear.* Gradually, you develop new capabilities as you learn and grow from the experience.* Eventually, you feel confidence in those capabilities.* “The difference between courage and confidence is that confidence feels good.” —Dan* Early in his radio career, Gord said a four-letter word live on air, and it changed everything.* Dan believes consistency of delivery and of message are two things that hold your audience.* You’re not competing with other similar podcasts; you’re competing with all the other things your audience could be doing with that time.* “Hang out with people who love the thing that you’re doing.” —Dan* “If you want one guarantee that your event’s going to be enjoyable for all the guests, the first thing you have to do is guarantee that the host has a good time.” —Dan, learned from Emily Post* Be proud of the first podcast you made because you did it solely on commitment and courage, without yet having the capability and confidence.Resources:The 4 C’s Formula by Dan SullivanSimplifier-Multiplier Collaboration by Dan SullivanThe Strategic Podcast Network (https://strategicpodcasts.com/)Learn more about author Emily Post (https://emilypost.com/)