Satisfaction Selling: Going To Where The Problem Is NOT

Most salespeople are trained to probe for problems—but what if that approach is fundamentally flawed? By shifting from a limiting, problem-centric mindset to a positive, opportunity-driven conversation, sales professionals can build trust faster, close deals more effectively, and create long-term customer advocates. Author and CEO Henrik Wenøe, along with author and thought leader Dr. Joseph Riggio join Rob, and get ready, because these two authors are challenging conventional sales wisdom and presenting a fresh, powerful alternative that has the potential to transform both sales success and customer relationships.