Raise Your Value - Raise Your Prices

As the drum of inflation beats on, customers are holding on tight to every last dollar—while businesses are running scared, slashing prices in a scramble to the bottom. Former corporate fixer and author Adam Wallace sits down with Rob and reminds us, amongst other things, that price wars are nothing but a race to oblivion. There’s a smarter, more sustainable approach, and there are better ways to handle pricing as salespeople too, and that’s what we talked about in this show!